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Local Search Optimization

You might have often heard of the phrase “Think global, act local!”

It’s great to have a world-class site but what’s the use if your site fails to target the local audience.

For a flourishing online business the top priority should be to make efforts to have the company’s website appear in the search results for Google, Yahoo and MSN local search listing pages.

Research suggests that around 50% of searches being performed these days are local in nature. This means that if your business is local, you need to be found where the local audience is searching.

Over the past couple of years, both of the Internet’s major search engines— Google and Yahoo! – have developed their own local directories, which they keep on refining constantly. List your business

Local Search Engine Optimisation involves a lot of on-page and off-page practices. However, a little bit of attention, right methodology and detail might get your listings at par with that of your competition and even provide some clear reporting on how effective their listings are.

Our web experts go through your website page by page to ensure that all the services that you offer in your local area are clear not only to the web surfer but also to the search engine bots.
Local SearchOur local search optimisation methodology:

We submit the website in search engines local directory
Enhancing site navigation to make the site ‘crawl able’ by the search engine robots
Re-naming pages to capture geo-targeting and keyword/business category
Change or add page titles, meta tags etc to capture the geo-targeted business categories of search engines
Updating alt tag, anchor text, footer navigation, page headings etc to include geographic information

Our web experts would use the latest technology to get your website into compliance with Local Search best practices, besides consulting you about the best ways to Promote Your Local Business.

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