A website is the core of any business. It is the first step to building a successful marketing strategy. Think about it, when we hand out a business card, we are telling the recipient to visit our site.
When we run Google Ad campaigns, we are driving traffic to our website. When we meet someone, and the conversation turns into what we do for a living, that person will inevitably visit our site. Everything we do drives traffic to our web site, and unfortunately, most small business sites out there today are not good.
The fact is, business owners and entrepreneurs spend a lot of time and money driving traffic to websites that don't convert visitors into buyers. Why? Because history has told us that if we want a webpage that is going to generate more clients and customers, we have to pay a lot of money. Right? Wrong!