You might have often heard of the phrase "Think global, act local!"
It's great to have a world-class site but what's the use if your site fails to target the local audience.
For a flourishing online business the top priority should be to make efforts to have the company's website appear in the search results for Google, Yahoo and MSN local search listing pages.
Research suggests that around 50% of searches being performed these days are local in nature. This means that if your business is local, you need to be found where the local audience is searching.
Over the past couple of years, both of the Internet's major search enginesâ€” Google and Yahoo! â€“ have developed their own local directories, which they keep on refining constantly. List your business
Local Search Engine Optimisation involves a lot of on-page and off-page practices. However, a little bit of attention, right methodology and detail might get your listings at par with that of your competition and even provide some clear reporting on how effective their listings are.